It’s a good feeling, having to finally launch that blog. Now you can share your passion with the world, but don’t get too excited to miss out even on your first day when you can avoid it. What are the things you must make available?
If you have questions after reading this post, you can either use the comment section below or click here to join the community telegram group and you’ll get answers to most of your questions.
Let’s get to it.
1. INSTALL & ACTIVATE SECURITY SITE LOCK (SSL)
Just like any other website, eCommerce site or business site, users are security conscious. Whenever anyone, including myself, visits a site, the first thing they look out for is that padlock icon, ensuring that their details, information, card details are secure. The best bet is that these are the kind of people that will visit your site.
You have to make sure you don’t give them any reason to doubt or exit your site. It’s bad for business, ranking and increases bounce rate. To install SSL, you have to do that from your hosting backend. Some hosting platforms like Namecheap, Bluehost, Hostgator, Siteground come with FREE SSL for domain names.
Once visitors come to your site and it’s secure, then they can proceed to read your piece and enjoy it.
2. ADD FACEBOOK PIXEL FOR RETARGETING
If you want to be able to track your every traffic, every visitor that comes to your blog, any part of your blog and sell something later via social media, this is highly recommended.
With Facebook pixel installed, it helps you track every site visitor to their social media accounts, Facebook & Instagram. The way it works is that, Facebook saves this data as people who have shown interest in your blog (post) and that anytime you have anything to sell when you run a campaign, you’ll be targeting the right audience and this will increase your conversion rate.
Blogging is a serious business. Every other business website uses this feature, nothing stops you as well. To add Facebook pixel, go to Facebook Business Backend, Navigate to Business Tools, click on pixel and create one of just locate the one you already have.
Using WordPress? just add the PixelYourSite plugin and you can easily insert your pixel ID. Another alternative is to insert the snippet code in the header and footer area of your website. Upon creating the pixel, Facebook will guide you with options on how to add it.
Make sure you have tracking tools enabled, gather intel that you can leverage in terms of reaching prospects later in the future.
3. INSTALL GOOGLE ANALYTICS ON YOUR SITE
No doubt Google is the number 1 tool all bloggers use. How does Google Analytics work? It’s a bit more robust than Facebook in this regard. It gives you more details of every of your traffic/site visitors. It goes as far as telling you age, gender, demographics, browser, internet service provider, country, etc.
If you need this information in deciding the future, you’ll enjoy it. Asides from that, knowing your site stat is very important. You want to know how many clicks per day, what pages were visited, is it engaging, are there bounce rates… etc. All of this guide you on improving your site functionality and features.
Data is life! And so is your blog.
4. EMBED AN OPT-IN FORM ON YOUR BLOG
A subscribe form, opt-in form is as important as your blog. The number 1 factor to be considered when launching a blog is to grow your subscribers’ list, ensuring that you can build a database of readers you can reach over and over for FREE thereby increasing your traffic over time.
If you are sure of the value you’ve shared in your blog post, you must know that your readers want more. The only way to stay connected is via email list, hence the need for adding a subscribe form. A subscribe form shouldn’t look like a medical form sigh emoji.
Something simple, sleek that requests only Name and Email address. Anything more than that makes the exercise cumbersome for users and that can be a turnoff. You don’t want that to happen. There are various ways you can get a form embedded.
Either in-post, as a popup, or at the bottom of the post. You don’t want it too close to the comment form. That can be confusing. To get the form, you either use a WordPress plugin or embed the form from your Email Service Provider (ESP). I intend to keep this post short, once again if you want to ask questions, click here now to join my telegram channel and community chatroom.
5. INTEGRATE SOCIAL SHARE BUTTONS
Who doesn’t want free traffic? One of the powers of social media is to showcase good content to people connected to you or connected to someone connected to you. The ability to go viral, to get free traffic and publicity.
A social share button enables your readers to share this content on their social handles or via direct message to their fan or contact base. What that means is that your post gets to as many people who are connected to you directly or indirectly. Once that button is visible, they have been accustomed to using it.
To get it enabled, all you need is a plugin that can be easily accessible on the WordPress marketplace for FREE. You can as well go for the paid one if you want but the free version does the trick. Some website templates come with this feature and you may not need to add any other plugin.
To display this feature, you either decide if you want it as a floating sidebar, bottom bar, top bar or just at the end of the post. Whichever way, make sure it’s not a distraction or makes reading your content difficult. Once users are finding it difficult, all it takes is a back or close button and they are off your site.
6. CONFIRM IT’S MOBILE-FRIENDLY
Any web and mobile platform are all geared towards industry trends. One fact that has been for a while and won’t change anytime soon is that the world has gone mobile. Every one of our daily tasks can be done on smartphones and with the comfort of our bedroom. From tracking our health to paying bills. It serves the purpose of making lives better.
To make things better for your blog and because more than 80% of your traffic may come from mobile, it just makes sense that you make your blog mobile-friendly or responsive. Both mean the same thing. What this means is that whenever any users are reading from their smartphones, the content will shrink proportionally or the layout will lapse in such a way that it’s good user experience.
The good thing is that using WordPress guarantees this. Most template, free or premium has put this in place. While you edit your site on the web, everything displays to fit the type of screen.
To be on the safe side, all you have to do is browse your blog from your smartphone and see how responsive it is. It won’t take you more than two minutes.
7. TEST THE SITE LOADING SPEED
While you carry out other checks and balances, does your site load fast? How long does it take to load a web page? This is crucial when considering traffic, user generation and retention. The world is going too fast, so many distractions on web and mobile, notifications all over the place, once your site takes too long to load a web page, as long as 5-6 seconds, you may lose that user forever.
Users have become impatient and you must be ready to beat that. Many factors make a site load slow. It can sometimes be a result of the media content embedded on that page, excess plugins or extensions, server downtime, and many other factors. The point is, a slow website sucks.
To make sure your blog loads very fast, try as much as possible to reduce the number of plugins, keep the plugin use to the minimum. When using a video, try embedding from a third-party video hosting platforms like YouTube. Compress featured images before uploading it to reduce the file size. The lesser the file sizes on the page, the faster it loads.
8. CONFIRM THE POPUPS IS FUNCTIONAL
In a bid to grow your subscribers’ list, popups are necessary distractions and all bloggers are advised to use it. It’s more like being proactive, controlling the narrative and user-navigation. Most times, some users don’t know the next action to take, there’s no harm in trying to point them in the right direction.
Popups serve different purposes and at all levels and stage, as a blogger, you decide the fate of your blog and the popup to use. Here are some examples:
- Subscribe form popup
- Social Follow popup
- Page Redirect Popup
Please note that the popups can’t be boring, you must offer an incentive that prompts them to take action. For forms, lead magnet works, for social follow, points does the trick. Let them know there is a reward and you will see the popup success.
9. PROOFREAD YOUR POST BEFORE PUBLISHING
Nobody is perfect, but we all strive for excellence. Proofreading your post means you care about what you put out there, not necessarily what the world thinks of you. It’s not only about syntax or semantics, but it also includes the featured image, confirming if all are in their order and places, if all links are linked properly, etc.
Sending people to a different wrong link, or doesn’t portray a good image. Sometimes, it can pass the wrong signal and just as the human we are, some may never take your post seriously. There’s the way it appeals to our psychological being, they just feel like… Errrrr
Not many people talk about it but it’s equally important, if not more important than every other thing. It’s your image, how they see you and to some extent, your personality.
10. JOIN THE BLOGFIDENCE COMMUNITY
If you need support, access to insightful information, ideas and strategies that can help grow your blog, consider joining Blogfidence Telegram Channel. It’s a FREE platform where bloggers commune, meet other bloggers, learn how to build, launch, optimize and monetize their blogs.
The perks of joining the community are more than the learning opportunity, another thing is one person get’s a free domain name, 1-year hosting, blog template and consulting every week. Just in a bid to empower and encourage bloggers.
The success of your launch relies heavily on the tips listed above. Once you begin to treat your business like the serious business that it is, getting results becomes a reality.
What does your blog need right now? Comment below.